Furphy Festival Hall
Little Creatures

3iD Architecture transformed a former factory shed into an expansive, sympathetically themed ‘multi-purpose hospitality village’ at the Little Creatures Brewery in South Geelong.

Picking up on the storied history of the Furphy name, 3iD drew inspiration from the original Furphy water tanks. We reproduced a circular section of one of the tanks which formed a rustic focal point, then created a series of subtle references throughout the space to reinforce the brand and its attributes.

The result is an impactful, minimalist design that speaks to the brand’s working-class roots, yet also creates a warm, welcoming ambience for visitors.